Rising prices for dogs, cats, and other pet food have been one of the main obstacles to global industry growth in 2022. Since May 2021, NielsenIQ analysts have noted a steady increase in pet food prices.
As premium dog, cat and other pet food has become more expensive for consumers, so have their purchasing habits. However, cash-strapped pet owners do not buy goods at bargain prices. In the "NielsenIQ Pet Trends Report Q2 2022," analysts wrote that pet owners can find other ways to deal with the higher prices of their favorite brands.
Rising pet food prices have changed the behavior of some pet owners when purchasing pet food. Pet owners seem to be buying small packs of their favorite brands, saving money in the short term but missing out on big savings.
In response to the results obtained by the analysts, food factories such as pets in the market will inevitably take relative measures to increase the sales of the brand.
For our packaging industry, small pet food packaging must strive for excellence in order to compete with different packaging companies in the market.
For example, the very hot cat strips on the market are put into packaging after cooking, chopping, emulsification, canning, high-temperature sterilization, cleaning, and cooling. , Packaging with PE material cannot meet such a standard. It is necessary to use RCPP material to ensure that the products in the package do not deteriorate and keep fresh and healthy. Cat strip products are mostly packaged in rolls.
Coils will be used more and more in the packaging of pet food.
For some pet food packaging that does not require high temperature treatment, PE material can be used to meet the requirements.
Our company has always had laboratory members to carry out technical updates on packaging in response to changing market demands.
"NielsenIQ data from March 2021 to May 2022 shows that while inflation continues to rise, pet EQ units are falling faster than total units, which may indicate consumers are buying smaller units," the analysts wrote. . Packing size". “This trend is expected. continue as inflation rises in June; It's also worth noting that despite high inflation, pet owners are reluctant to change their buying behavior too much in this category."
Post time: Sep-20-2022